Our History

The History of Sweet Potatoes

Sweet Potatoes, Inc. was founded in 1978 by Anna Hobbet and Josie Jurczenia, two young moms with the shared dream of creating bright, imaginative clothing for children. Ginny Holmes joined the company in 1981, and the three have worked hand in hand to move the company from the living room to one of largest and most renowned manufacturers and suppliers of children's clothing in the United States.

Sweet Potatoes produces under nine labels including licensing agreement with Marimekko of Finland.

  • Sweet Potatoes (girls and boys coordinated creative sportswear)
  • New Potatoes (newborn to toddler, knit play wear)
  • S.P.UDZ (boys' sportswear, infant to size 7)
  • Totally Trixie (girls coordinated separates 4-14)
  • Big Fish (swimwear)
  • Marimekko (newborn to toddler, knit play wear)
  • P.S by Sweet Potatoes (better dress collection)
  • Marimekko 4-14 (better girls 4-14)
  • Flip (newborn - 14 knit playwear)

Sweet Potatoes has an extensive sales network in every major garment market in the United States, and additional representation in Europe & Asia. Sweet Potatoes, Inc. markets to higher-end department stores and better specialty boutiques, as well as several national children's clothing catalogs and boasts an account base of more than 3,500 such retailers.

Always on the cutting edge of the industry in design and product distribution, Sweet Potatoes, Inc. has received numerous awards, including:

  • 2005 Earnie Award - Girls toddler
  • 2004 Earnie Award - Girls toddler to 6X sportswear
  • 2003 Earnie Award - Swimwear
  • 2001 Panache Award – Exemplary Service
  • 2001 Earnie Award – Infant/toddler boys casual wear
  • 2001 D.I.V.A. Award – Children’s wear
  • 1999 Earnie & D.I.V.A. Nominations
  • 1999 Earnie & D.I.V.A. Nominations
  • 1998 Earnie Award - Best Infant/toddler boys casual wear
  • 1997 Earnie Award - Best Infant/toddler boys casual wear
  • 1996 Dallas Fashion Award for Children's wear
  • 1996 Earnie Award for Best girls infant/toddler casual wear
  • 1995 Earnie Award for Best girls infant/toddler casual wear


Sweet Potatoes, Inc. is regularly included as one of the San Francisco Bay Area's top women-owned businesses.

Call 1 (800) 634-2584 for the Sales Rep nearest you or e-mail us at sweetpotatoes@sweetpotatoesinc.com.